If you want to grow a company in the modern era, you need to take advantage of social media marketing. The reality is that hundreds of millions of people use social media on a regular basis. One of the most popular platforms is Instagram. Instagram initially started as a platform to share images and videos with family members and friends. Now, this has become one of the most important marketing tools as well. If you want to add Instagram to your social media campaign, what do you need to do? Take a look at a few key tips below.
The Highlights: What To Know
- Instagram is a platform you can use to share images and videos related to your company
- You can use Instagram to develop a strong, personal connection with your current and future customers
- Instagram provides a wide variety of features you can use to edit and upgrade your images and videos, helping you get the most out of your posts
- Because there are hundreds of millions of people who use Instagram all over the world, this is an instant line of communication to your customers without being invasive
- You can use Instagram to increase your online visibility and position your company as an authority in the field
What Is Instagram?
Instagram is one of the most popular social media platforms in the world. This is a platform that has been specifically designed to help users share images and videos with their followers. Therefore, this is a great platform for you to share images and videos with your family members and friends; however, this is also a platform you can use to market your business.
There are several key features of Instagram, including:
- Image filters you can use to change the appearance of your photos slightly
- Video posts that you can use to share videos with your followers
- Instagram stories, where you can stream multiple images together to create a cohesive picture
- Instagram Live, where you can interact with others in real-time
These are just a few of the many features you can use to connect with your audience. Therefore, this is an important marketing tool for your company as well.
What Can you Do with Instagram?
There’s a lot you can do with Instagram. Because you can share images and videos with just about anyone, you are only limited by your imagination. There are several ways people use Instagram, including:
- You can share images and videos of the instant impact of your products and services
- You can live stream how-to videos, teaching your followers how to use your products and services
- You can live stream special events that your company may be holding
- You can share before and after pictures, featuring customers who have taken advantage of your products and services
- You can share reviews and testimonials that have been left by your clients
- You can create flashy, entertaining videos that can instantly catch the attention of your visitors
There are a lot of ways you can use Instagram as a part of your social media marketing campaign.
Why Is Instagram So Important?
Instagram is incredibly important because a picture is worth a thousand words. You can use images and videos to build strong relationships with your current and future customers. You can also use Instagram to listen to the responses of your customers. If they know you care about their feedback, they are more likely to come back to your business in the future. Also, you can use these reviews to figure out what the expectations of your customers are. This will make it easier for you to meet them.
You can also use Instagram to increase your online visibility. You need to do everything you can to stand out from the crowd. Instagram is a great tool to help you do that. You can create images and videos that demonstrate why your company is unique, separating yourself from the competition.
What Are the Benefits of Using Instagram?
There are numerous benefits of using Instagram. These include:
- You can increase your online visibility
- You can partner with other companies in your industry to increase your reach
- You can collect feedback from your customers, learning what their expectations are
- You can stay in touch with other people and businesses without being intrusive
- You can keep your business at the top of the minds of your customers
You need to take advantage of every benefit Instagram has to offer. That way, you can maximize the return on your social media investment.
The Proof: What Do The Numbers Show?
To get the most out of Instagram, you need to update your profile accordingly. That way, your landing page, blog post, and website are featured in the bio of your business. There are several important statistics that show just how important Instagram is. These include:
- The average user spends approximately 30 minutes per day on Instagram
- In the United States alone, there are more than 140 million users, divided evenly between males and females
- Close to three-quarters of all businesses already use Instagram for business
- If you include a location with the posts you share, you can drive up your user engagement numbers
Clearly, you can use Instagram to connect with a lot of potential customers. Therefore, you need to make sure you get the most out of Instagram when it comes to your social media marketing campaign.
Get the Most out of Instagram
These are a few of the most important tips you need to keep in mind if you want to get the most out of Instagram. Instagram has quickly become one of the most popular social media platforms in the world. Therefore, this is a line of instant communication to your customers. If you follow these tips, you can get the most out of your Instagram marketing strategy. If you are wondering how to improve your Instagram strategy, do not hesitate to reach out to a professional for help. That way, you can maximize the return on your digital marketing investment. Contact us!