Companies that are looking to remain competitive in the Information Age need to make sure they have a well-rounded advertising campaign. One of the options that companies may have heard about is called cooperative advertising, often shortened to co-op ads. For those who might not know, co-op advertising refers to the practice of sharing the costs related to placing ads locally among a variety of parties. This allows companies to reduce the cost of their marketing campaign by shifting the burden among multiple parties. This represents a potentially powerful tool that small business owners can use, especially when their capital is limited. There are a number of advantages that come from co-operative advertising that everyone should keep in mind.
The Benefits of Relying on a Co-Operative Advertising Model
There are a number of advantages that come with running co-op ads. First, there are lower costs. Sometimes, there are only two businesses working together. In other situations, there might be ten. Regardless, the result is lower overhead costs for the same ad exposure. Whether this comes in the form of billboards, radio spots, or even digital campaigns, companies get the same results for less money.
Next, co-op ads also lead to greater exposure. When people are able to put more money into an ad campaign, they reach more people. The same is true when people pool their money in a co-op ad campaign. Multiple parties pool their money together and pay for more powerful advertising mediums. This leads to a larger footprint and increased visibility. Instead of being stuck with a billboard that isn’t readily visible, now there is a billboard that is posted near one of the largest interstates in the country.
Finally, remember that a rising tide lifts all boats. When working with a cooperative advertising campaign, there is often a union that develops among multiple brands. The result is mutual prosperity, growth, and success for all parties involved. This makes co-op advertising a rewardable business venture.
Cooperative Advertising Dollars Do Expire: Trust the Team at Adwise
While there are clearly a lot of benefits that come from running a co-op advertising campaign, the plans often expire at the end of the year. It is important for businesses not to let these co-op ad dollars go unused. Take advantage of these dollars and keep the business “top of mind” going into the busy holiday season. There are many entities that will offer incentives to their customers at the end of the year and those who are involved in co-op advertising campaigns should take advantage of this opportunity.
At Adwise, we work hard to stay ahead of the competition because we believe this allows us to best serve our customers. We have a highly experienced and innovative team of professionals that will do the research, uncover opportunities, and help our clients get ahead. We will work with the manufacturers to design an ad that works well for all parties involved. To learn more about how we can help you design an effective co-op advertising campaign, contact us today!