The new decade is going to be an exciting one in the world of marketing. Some trends are going to continue while new ones evolve. Even though we may not know exactly how this field is going to change, we do know that we have the answers for some of what is to come. If your business remains on top of these marketing trends, you will be in a great position to succeed. With these in mind, what are the top three marketing trends for 2020 that you and your business should focus on?
Video Marketing
It should come as no surprise that video marketing continues to remain among the top marketing trends 2020. Videos are essential. They provide quick, reliable, and relatable content that will capture the audience’s attention with the blink of an eye; however, video marketing is going to change in 2020. Currently, we live in an era that demands instant gratification. People’s impulses are to hit the button to skip by ads as soon as they are able. Therefore, video marketing needs to focus on something called “thumb-stopping” content. How can a business prevent someone from skipping the ad with their thumb? This should be the goal when it comes to video marketing in 2020.
Social Media Marketing
Social media marketing has played a central role in the past decade. Using Facebook polls, Instagram live stories, and Snap stories can engage an audience like never before. There are a number of reasons why social media has been so effective over the past few years. Some of the benefits include:
- Social media is incredibly cost-effective, as it is typically inexpensive to set up a platform
- Social media allows businesses to reach an almost unlimited number of people with the click of a button
- Social media provides a medium through which users and businesses can interact on a personal level
One of the major social media trends that will grow in 2020 is influencers. While influencers have been around for a while, how brands work with influencers in the social media era is taking this option in a new direction. The future is with micro-influencers. Businesses should target everyday people, relying on them to engage their countless followers. Find trustworthy influencers who can market products, services, and brands to a target audience.
Print Marketing
Print media is making a comeback. Much of the focus in the digital age has been on videos, cloud technology, social media, and more; however, nothing is ever going to replace the physical feel of holding an attractive ad in-hand. Some of the benefits of print marketing, even in this era, include:
- Print media is significantly less expensive than many of the other advertising options today
- Print marketing is more accessible to a wider audience than digital marketing
- Print media marketing has a local feel, which cannot be replicated on any other platform
For these reasons, any well-rounded advertising campaign is going to include print media marketing. Even this will never replace social media, it can effectively promote the brand, helping the business stand out from the crowd.
Rely on Adwise Marketing for All Advertising Needs in 2020
Anyone who is looking for assistance with marketing should rely on the team at Adwise Marketing. Led by Danielle Dahlberg, Adwise Marketing has more than two decades of experience in the marketing sphere, consistently placing the needs of the local community first. With the perfect blend of experience and innovation, Adwise Marketing can help any company build the perfect marketing strategy to fit their needs, target the right audience, and compete in an economy that is constantly growing, changing, and evolving. Contact us today for a complimentary consultation! Get your business set up for 2020 and beyond!