Can you remember the last event you attended? Maybe it was a conference, community event, seminar, or even a tradeshow. These events are important in the world of marketing because they promote and provide real-time engagement with a company’s representatives.
Event Marketing
Event marketing is a promotional approach in which brands interact with their customers in person. Marketers may use this method to promote their brand, product, or service both online and offline.
What are the benefits of marketing your business around local events?
There are several advantages of marketing your business around local events. Some of these include; building a brand audience, getting to know customers and creating deeper connections, and boosting sales.
Below is a list of frequently asked questions by small businesses regarding the best ways to begin event marketing.
How do you choose which events to sponsor?
Choosing which event to sponsor is important in achieving your goal of building your brand and gaining more customers. Here are some tips that will help you choose which event to sponsor:
- Look at your demographics. Pay attention to the location, age, and profile of your potential customers.
- Geo-targets allow you to send different content or advertisements to customers based on their geographic location. Start by identifying potential customers by city or zip (neighborhoods and communities).
- Next, think about what you care about. Write this down and then align your marketing strategy to your interests. Here are a few interests you may want to align your brand with; 5k runs, bike fairs, fundraising for a charity that you support, or a startup launch party.
How do you know it worked?
To ensure your sponsorship is successful, your brand should follow these tips:
- Attach your branding including your name, contact info, and tracking phone number to all merch (t-shirts, hats, pins).
- Special offer for this event only
- Does it feel good? Charitable contributions /support can also be a tax benefit. Oftentimes, if it “feels good” this is a good enough reason to continue to support a cause.
Examples of how Adwise supports local events
Parade of Homes
Since 1946, the Salt Lake Home Builders Association has been known to showcase some of the best, most innovative homes and builders across the United States. Here are just some of the ways that sponsoring an event such as Parade of Homes can benefit you. It offers the ability to leverage third-party endorsed media coverage and delivers a strong ROI with a low cost per lead.
Not only does Parade of Homes provide ideas for interior designers, whether they’re remodeling or simply redecorating. It encourages individuals to become enthralled with the unique homes as both old and young discover/rediscover their own sense of style.
Adwise truly values experiences, and this year, Parade of Homes features beautiful settings that encourage brands, home buyers, and any individual interested to get outside and become a part of the experience.
Adwise is big on supporting local events and encourages event marketing within your communities. Interested in becoming a sponsor of the Parade of Homes event? The clock is ticking as deadlines are fast approaching. Find out more details here.
Desert News Marathon Sponsorship
The Desert News Marathon is the longest-running marathon in Utah (no pun intended). It began in 1970, making 2022 its 52nd year anniversary. Sponsoring this marathon helps support our brand as a partner in our community.
This sponsorship yields several benefits including; brand visibility and brand messaging. Sponsorship packages include; representation on all advertising and logo representation on the official website. Adwise is proud to be a sponsor of Desert News Marathon because of the connection we share to our values and to each other.
Interested in becoming a sponsor of the Desert News Marathon Sponsorship? Find out more here.
We hope these tips encourage you and your brand to consider event marketing. Event marketing is necessary for building bonds with prospective customers and directly promoting your brand by forming real-time connections with individuals. At Adwise we understand these benefits and embrace them whole-heartedly.