So you’re finally setting up your business online with Google my Business. You will now have the ability to manage how your business appears on Google Search and Maps. You can also set up your business name, location, and contact information and respond to customer reviews.
But how do you know if Google my Business is working for you? Below we’ve compiled a list of steps that can help you to make sure your business is making strides online.
Optimize your Google my Business Profile
This simply means ensuring that you’re making the most out of your Google business page. You want your customers to get an idea of what your business’ product and services are like. It’s vital that you fill out all the information Google asks for including your location, operating hours, and any other useful information like wheelchair accessibility and access to WIFI.
Adding photos or short videos to your profile will help your business to stand out on results pages. Including your logo is a great way to help customers identify your business. When businesses utilize media there are more clicks through to their website than those without.
Be meticulous about contact information and descriptions
Ensure that both your company name and address match all your other listings across the web. It is also imperative that your business name and the name you use on your store signage are identical.
Adding a description to the “from my business” section in your Google my Business dashboard allows you to repurpose content from your about page and utilize keywords that customers are likely to search to find businesses similar to yours.
Post regularly to your Google my Business profile
You should update and add information about announcements, deals, events, and products to your Google Business Profile, just like you would on social media sites. Posts are made in your Google My Business dashboard and appear at the bottom of your Business Profile in the “Updates” section. Nevertheless, depending on the search query, they might become more noticeable.
Doing this will mean that customers and potential customers will always be in the know about what’s going on at your store.
What are you waiting for? Google my Business is one of the best ways to make sure your business is seen and supported by your target audience. Check out our previous article on ‘The Benefits of building a great Google my Business Page’ to get even more insight into the endless opportunities this tool provides.
Not sure where to start? Adwise marketing can help you to set up your Google my Business Page and make sure it is working for you! Adwise marketing provides a team of professional experts that will help you to get your business to the next level by marketing it the right way. Let us help you set up your Google my Business profile today!