When someone is trying to publish a print ad, they may be wondering where to start. There are several, catchy print advertising examples that could serve as inspiration for the next design.
Take Advantage of the Magazine Fold
One of the great ideas that companies have had is to take advantage of the fold of the magazine. For example, having a person or image cross over the fold while working the fold into the image is a great way to catch the audience’s attention. An exercise company may try to make the person look like they are doing a sit up as the page is opened and closed.
Use an Optical Illusion
When people are reading, they like to be engaged. Sometimes, making the ad into an optical illusion will grasp the attention of the reader, urging them to try and make sense of the image. Because of the time spent with the ad, there is a higher chance of the person remembering the message.
Create a Social Buzz
Some of the most successful ad campaigns have created a buzz around a social justice issue. For example, publishing an ad that focuses on poverty or homelessness is more likely to start a conversation. This type of buzz will only generate more media attention for the company, leading to an increasing return on their investment in the ad. Don’t be nervous to generate an ad that targets an important social issue.
In the end, these are only a few of the many different examples of ways to get creative with print ads. Try to tie the message or purpose of the company in with the ad. This will help the reader remember the message of the ad, increasing the chance of making a reader a customer.