Let’s talk about a marketing tactic that’s one of the most effective ways to attract loyal customers and become a competitive business. Want to know how? Let’s first explain what neighborhood marketing is.
Neighborhood marketing is a strategy used for increasing sales in a small geographical area without the use of mass media. Implementing neighborhood marketing into your business helps you to create a coordinated marketing plan that is specific, measurable, and consistently executed in order to be effective.
Does Neighborhood Marketing Really Work?
CEO and Founder of Power Marketing Academy, Tom Feltenstein speaks about the four walls marketing concept.
Some time ago merchants knew their customers’ names, addresses, birthdays, and even their family’s successes and tragedies. This was a time when they cared about their communities because they were such an important part of them.
The goal of neighborhood marketing is to create single-unit marketing campaigns with a primary focus on the four walls and surrounding trading areas. It is a strategic process founded on the belief that the first step in any marketing initiative should be to leverage the foundational sales drivers found within your four walls.
You already have everything you need to increase sales and establish your company as a leader in your industry and community.
Here are the four walls that will help build a solid neighborhood marketing foundation:
- the internal customer
- products and services
- internal merchandising
- database management.
What’s the Importance of Neighborhood Marketing?
There’s something special about building your brand around your community. Neighborhood marketing is a helpful tool that’s all about building relationships and a strong business. When executed the right way, there are several other benefits to utilizing the neighborhood marketing strategy.
Building Relationships
One of the primary advantages of community marketing is that it assists businesses in developing relationships with their target audience. It’s easy to forget that there are real people behind every computer screen in today’s digital world. Neighborhood marketing reminds you of the importance of human connection.It enables you to connect with your customers on a more personal level, forming bonds that extend beyond the transaction.
Loyal Customers
Customers are more likely to be loyal to your brand when you interact with them and demonstrate that you care about their experience. Neighborhood marketing can assist you in developing a group of customers who are not only loyal to your company but also enthusiastic advocates who will spread the word about your products or services.
Improves Brand Value
One of the most crucial aspects of any business is branding. A strong brand can help you attract new customers while also retaining current ones. Community marketing can help increase the value of your brand by creating a group of passionate advocates who will tell their friends and family and even acquaintances about your company.
I Need Help Developing my Neighborhood Marketing Strategy
Any business can be successful if the right marketing strategies are executed in the right way. At Adwise Marketing we can help your small business grow and flourish with our expert knowledge of neighborhood marketing.
Our team of professionals are fully equipped to ensure we integrate all the necessary components in marketing your brand to your community. If you’re interested contact us today.