In our last post we dove into the pros of coupons as part of your marketing strategy. There are many benefits to utilizing this business generating vehicle, however there are ways that it can backfire. Here are the top mistakes made when adding coupons to your marketing.
How to Avoid Common Mistakes
These mistakes can cost you time, money, and customers. Luckily, they’re easily avoidable:
- Misunderstanding the result: The coupon is supposed to serve as an advertisement for your business. Customers notice you based on the deal and will prompt them to call even without the coupon.
- Sole marketing strategy: Coupons are just one of several marketing ideas that a company needs to thrive. The coupons should be just one tactic in an arsenal of branded outreach that gets customer attention.
- Overuse: Exclusivity in coupons is always more effective. 94% of Americans take advantage of deals that are made to them as opposed to the general public. Run the same discount over and over again, and you might as well just change the price of what you’re offering.
- The wrong offer: Offer $5 off a $500 service, and few customers will be impressed. Offer $475 off the same service, and you’re likely to go out of business.
Coupons provide real motivation for your customers so you can build your business. It can do more than just add to your customer base creation, it can also help you keep the customers you already have. Avoid the common pitfalls and your next coupon campaign is sure to be a success.
Not sure if coupons are the right message for you and your business? Call us and we can help you figure it out! https://www.adwiseutah.com/marketing-analysis/
NOTE: Not all coupons valid when printed or downloaded from the digital edition, check with retailers for details.
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