As the year enters the fourth quarter, this is a critically important time for businesses of all sizes. Many businesses are getting closer to achieving their annual goals and driving cashflows they need to sustain them through the end of this year and beyond. The holiday season is ALREADY upon us, but it is not too late! If your business has not yet put together a holiday campaign, there is still time to create and implement one! What do you need to know about the holidays, and how can you place your business in the best position possible to be successful?
An Overview: The Different Holidays
There are numerous holidays that people celebrate across the country. The holiday season usually begins in October and proceeds through the start of the New Year. Some of the most important holidays, particularly as they pertain to shopping, including Halloween, Thanksgiving, Christmas, Hanukkah, Black Friday, the Winter Solstice, New Year’s Eve, New Year’s Day, and even Small Business Saturday!
It is important for every business to create campaigns using different channels that target the right market. That way, they can promote seasonal offers, sell their products and services, and encourage people to shop small! It is also important for businesses to keep up with seasonal holiday spending trends so they understand how to maximize their conversion rates.
Why Think About Holiday Spending Trends?
It is critical for every small business to think carefully about how they can put holiday spending trends to work to grow their businesses. A few reasons why this is so important include:
- The demand for specific products and services is significantly higher than usual.
- Because there is so much demand, more people are looking for products and services with the intent of making a purchase. For example, some research has indicated that holiday retail shopping and spending is expected to grow by close to 10 percent this year.
- This is also a great time to build a strong brand by promoting new products and services.
Clearly, this is a great opportunity to increase sales. Therefore, businesses need to think carefully about how they can capitalize on holiday spending trends to meet their cash flow goals.
How To Capitalize on the Holiday Shopping Season
There are numerous ways you can capitalize on the shopping season to help you meet your annual goals. Some of the tools at your disposal include:
- You can consider running an email and newsletter campaign to get your marketing tools in the hands of your target market.
- You can take advantage of tools that can help you reach your target market using text messages.
- You can use social media marketing to help you grow your business, with some of the most popular channels being Facebook, Instagram, Twitter, LinkedIn, YouTube, and Snapchat.
- You may want to organize a giveaway to help you promote brand awareness.
- You might want to get your target market involved in your advertising campaign, using them as influencers.
- You can also create a gift guide, explaining how your products and services can be helpful for certain types of people.
- You may want to promote special services that have seasonal trends through gift cards, catering, and more.
If you create a well-rounded marketing campaign using these tools, you should be able to increase your conversion rate and drive revenue growth.
What Steps Are Involved in Creating a Holiday Marketing Campaign?
If you want to create a strong marketing campaign this holiday season, there are several steps to follow. These include:
- You need to decide which marketing channels are going to be best for your business.
- Figure out who your target market is and where they like to hang out.
- Decide how you are going to execute your toes in marketing strategies.
- Think about the metrics that are going to define the success of your marketing campaign.
- Finally, promote your products and services, letting people know what you have to offer.
If you would like to get the most out of these steps, you should work with professionals who can help you.
Work with Hometown Values This Holiday Season
Your brand is unique, and you need to make sure your voice shines through. The holiday season is already upon us, but there is still time to create a strong marketing campaign that can help you meet your goals. Hometown Values Magazine has been publishing for more than 20 years. We are the largest monthly direct mail discount coupon publication in Utah. We can help you build a strong marketing campaign, so contact us today!