We’re nearing the end of August and getting closer and closer to the much anticipated holiday season. During this time, businesses assess their financial standing and how close they are to achieving their yearly goal. Ending the year on a high note also sets them up for success in the new year.
In honor of the upcoming holiday season, we have compiled a list of essential tips you can use as an ‘end of year checklist’ to help you place your business in the best position to achieve its final goals for 2022, and continued success in 2023.
Planning
In our October 6, 2021 article Holiday Planning for Success we shared information about the various holidays and why it’s important for small businesses to take advantage of the holiday seasons. We also gave great tips and tricks to guide small businesses in their effort to capitalize on the holiday season.
Among these were:
- Organize a giveaway to help you promote brand awareness.
- Get your target market involved in your advertising campaign, using them as influencers.
- Create a gift guide, explaining how your products and services can be helpful for certain types of people.
For a more in depth idea of how to use and execute these tools, grab a pen and paper and visit the blog post.
Effective Marketing & Ads
Have a look at our article about How your Business can Craft the Best Offer to Your Customers where we covered how coupons are an ideal way to get the word out about your products and services and encourage more customers to engage with them.
Make use of Co-op Advertising Dollar
As a small business if you are seeking to remain competitive in the digital age you need to ensure that you have a well-rounded advertising campaign. One of the options that companies may hear about is cooperative advertising, often shortened to co-op ads.
Our November 19 article entitled Your Co-Op Advertising Dollars: Use Them or Lose Them informs small businesses of the benefits of relying on a co-operative advertising model and how important it is not to let co-op dollars go unused.
More Tips to Add to Your End of Year Checklist
As your small business prepares for the holiday season, we want to make sure you ‘re prepared. Check out this list for more ideas on how you can ensure a successful holiday season for your company.
Stock up on extra Inventory
Prepare for Christmas orders by producing extra products or placing orders with your suppliers. Your suppliers may have ordering deadlines so they can deliver the goods to you in time for the holidays. To ensure that you don’t miss these ordering deadlines, mark them on a calendar.
Triple check payroll and benefits
It’s in your best interest to keep track of any payroll concerns or adjustments that need to be addressed before the end of the year. Make sure to account for taxable fringe perks like company cars and third-party sick pay. Transportation subsidies, health and life insurance, and educational reimbursement are additional benefits that are simple to overlook.
Increase Social Media Engagement with Customers
To prepare for holidays like Small Business Saturdays, Halloween, Thanksgiving, Black Friday and Cyber Monday another fantastic approach to interact with customers directly and promote your brand through social media.
You may convince current and potential clients to purchase your goods or services by leveraging social media. Go live on Facebook or Instagram, showcasing what you have to offer and get your brand seen and heard.
How can Adwise help ?
Are you feeling overwhelmed by the upcoming holiday season? Adwise marketing can help guide you through the process, from preparation to execution. Call us today for a complimentary marketing analysis and let’s get your small business ready for the holiday season!