Digital audio advertising is a universal, powerful way to increase brand awareness and visibility. People can stream audio from virtually anywhere. That is your advantage!
The efficacy and convenience of digital audio advertising is unmatched, as ads play in between songs, podcasts or whatever the individual may be listening to at the time. Just think of the huge audience your brand will have access to after using digital audio ads.
Why not capture your audience’s attention and create a personal connection with listeners? Spread the word about your services, with Spotify and Pandora services. You can reach a unique audience and target by demographics like age, gender, location, language, and genre.
You can also reach your local community by targeting your next customer wherever they are listening – by state, county, city, or zip code with 1:1 personalization.
Streaming Audio vs Traditional Radio
Wondering why streaming audio is a better option for marketing your business and spreading the word? Here’s why:
- Since ads are delivered one at a time, streaming audio gives you a guaranteed amount of times your ads are heard.
- Ads are usually accompanied with a digital banner ad giving you a visual ad alongside your audio spot. These ads can also be clicked on to direct people to your website.
- Digital audio has a significant reach. Individual streaming audio platforms always dominate traditional radio stations for overall listeners.
- Ads can be demo targeted, geo-targeted and day parted to make sure the right people are hearing your ads. You can also target your preferred audience by specific genres of music or playlists.
Tell your brand’s story on Spotify
Spotify has millions of users daily. Utilize their streaming intelligence to drive impact to your brand. Advertising with Spotify offers engaged audiences, unique insights, impactful ad formats and substantially measurable success.
Your brand connects with listeners on their favorite playlists with Sponsored Playlist – Spotify can help you determine which one best matches your target audience.
There’s no two ways about it, Spotify is the most popular global audio streaming subscription service. Advertisers notice a significant increase in brand KPIs with Spotify across the globe and across numerous sectors.
Pro Tip: Podcast listeners are worth reaching because they tend to be younger, educated and more affluent.
Tell your brand’s story with Pandora
Brands can develop short, 15 or 30-second audio advertisements and then pay to have them played for relevant consumers via Pandora advertising.
Users can’t skip or scroll past these “Audio Everywhere” adverts; they’d have to actively listen to an ad everytime it is played. This contributes to the efficacy of these ads as users have listened to them from beginning to end.
You can also include a visual component in these adverts so that a picture appears while the user is looking at their device.
To Wrap Up
At Adwise we want the best for your business. Digital Audio Advertising is one of the best avenues that will help get your brand name and cause out there. Choosing Adwise means you trust us to propel your business forward by creating great opportunities and seeking exceptional experiences that will lead to a competitive advantage and substantial growth.