Now that you understand the different types of mailing lists, it is time to build your mailpiece. You don’t have a lot of room to grab the attention of your reader, so keep it simple and choose your words carefully. Remember that your goal is to get your customers to respond to your mail.
With your mailpiece, you should create a sense of urgency. That way, your customers take the desired action as quickly as possible. You may want to include words that leave the impression the offer or promotion is time-sensitive. Make the call to action as clear as you can, and don’t leave any room for ambiguity or misinterpretation.
Once your message is crafted, think about the best way to deliver it. A few options include:
- Postcards: These are affordable and perfect for promotions, sales, and special options.
- Self-Mailers: These are typically single sheets of paper, providing you with a bit more space. They can also be mailed without an envelope.
- Flats: These are the largest option and are perfect if you have a lot to say.
Learn more about how to design and distribute your mailpiece with this helpful video.
To get the most out of your USPS mailing services, rely on Hometown Values Magazine! With more than 20 years of experience, we can customize a campaign that works for you, your budget, and your market. The postage is the same for us and USPS, but we can also save you money on printing while handling your design, bundling, and labeling! We can make it look like the mail came directly from you, even though we helped you put the campaign together!
Contact us today to get the process started, and learn more about how we can help you maximize the results of your USPS Direct Mail campaign.