In a competitive business environment, you need to find a way to stand out from the crowd. USPS mailing services has a mapping tool that you can use to create a postcard campaign that works well for your business, allowing you to stand out from the crowd.
Direct mail marketing is a familiar and creative way to reach your target market. It has a high open rate, allowing you to get your brand into the hands of your target audience. Now, the USPS mapping tool can help you maximize your postcard campaign, boost your conversion rate, and expand your foothold in your market.
How Does the USPS Mapping Tool Work?
Using the USPS mapping tool, you can search for available routes using a full address, city, state, or zip code. Then, once you select your location, you can click on the map to select the route you want.
Or, you can refine your search using a number of criteria, including:
- Whether you want a rural, suburban, or urban mailing route
- Whether you want to target residences only or both residences and businesses
- The average age of the people you want to receive your postcard campaign
- The household size you want to target
- The average income of the households you want to target
After you narrow down your options, you can click on the route that works best for your business. You can select multiple routes if you prefer. Once you are done with your route selection, USPS will let you know exactly how many pieces of mail you have to send out and how much money it will cost you, allowing you to plan in advance.
You can even select available mailing routes up to 30 days in advance, allowing you to plan your direct mail marketing campaign accordingly.
The USPS Mapping Tool Places You In Control of Your Direct Mail Marketing Campaign
The biggest of the USPS mapping tool is that it combines both transparency and customizability. You will have an easier time budgeting for your marketing campaign, and you will know exactly who will be receiving the mail you send out.
With this tool, you can refine your campaign down to a single carrier route, or you can increase the size of your campaign to include an entire zip code. Some carrier routes feature only 100 homes, and others feature several hundred. This means that you can design a postcard mailing route that is perfect for your budget.
To access the USPS mapping tool click here.
The Benefits of Sending Out Postcards as a Part of Your Direct Mail Marketing Campaign
You have plenty of options available if you are planning on using postcards as a part of your direct mail marketing campaign. Some of the top benefits of distributing postcards to your target market include:
- Short and Sweet: One of the biggest benefits of using postcards is that you can deliver a clear, concise message to your customers. You can make sure the call-to-action is a prominent feature of the postcard itself.
- Eye-Catching: Postcards also do a great job of grabbing the attention of your target market. Your recipient does not have to open anything to read the message, and the extra weight of the postcard ensures it is not overlooked.
- Inexpensive: When compared to other direct mail options, postcards are significantly less expensive. You can even qualify for a bulk rate on your postcards if you send out a lot of them at the same time.
- Customizable: Postcards are also customizable. You are in control of the images, graphics, and text, allowing you to customize them to match your brand identity.
For these reasons, use postcards as a part of your USPS mailing services direct mail marketing campaign.
Rely on Adwise Marketing To Help You With Your Postcard Campaign
At Adwise Marketing, it would be our honor to help you with your postcard marketing campaign. We will handle the design, printing, bundling, and labeling for you, and we can make sure that your postcards get into the hands of your target market. We can save you time and money while customizing a campaign that works well for you and your business! This is solo-direct mail, and we can make it look like it came directly from your business even though we handled your campaign for you! Contact us today to learn more about how we can help you!