In October 2016, MarketingSherpa asked 1,200 consumers: “In general which type of advertising channels do you trust more when you want to make a purchase decision? Please sort the options into ‘Ads I trust’ and ‘Ads I don’t trust that much’ categories.” Below you can see the results for the “Ads I trust” category.
Prints ads most trusted, followed by TV Ads and Ads I receive in the mail
